Big Data & Psychometric Marketing

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to assess human beings based on five personality traits, known as the “Big Five.” Big data correlated with personality profiles allows for accurate psychographic targeting by marketers. Psychometrics is a field of study concerned with the […]

Google AdWords Industry Benchmarks for Real Estate

Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to calculate for AdWords. To plan your marketing budget, and set some goals, it is first important to understand the benchmarks for your industry. Here are the important Google Industry Benchmarks for the Real Estate industry. […]