BriteWire Services

BriteWire Services

BriteWire Services provide modular solutions for smarter and faster marketing decisions.

Lead Generation

A lead is a person who has indicated interest in your company's product or service in some way, shape, or form. BriteWire stimulates and captures interest in a product or service for the purpose of developing a sales pipeline. Our innovative Psychometric Scoring System qualifies potential leads before passing them to sales teams for direct engagement.

BriteWires tracks both anonymous and known leads, providing in-depth and detailed metrics including page views, time spent on site, specific content interests, and custom designed interactions to create a psychometric profile. Leads can be segmented based on personality traits, individual behaviors, preferences, demographics, and psychographics to create highly personalized and relevant conversations with each of them. BriteWire nurtures those leads with an array of powerful marketing processes to increase sales conversion.



Marketing Automation

BriteWire Marketing Automation automates the process of connecting with contacts and nurturing them along the sales funnel.

Campaigns define the actions and events that leads follow while being nurtured along the sales funnel. Campaign Management is integrated with the Psychometric Lead Scoring system, and supports Contact Management and Lead Management segmentation and personalization models.



Email Marketing

BriteWire email marketing solutions remove manual email tasks by automating them. Marketing Automation workflows ensure leads are engaged and followed up with at scheduled times, or when events are triggered within the marketing environment.

Measure email opening, track clicks, send follow-ups based on user decisions. BriteWire enables marketers to better understand lead engagement, converting contacts to leads, and leads to sales.



Competitive Intelligence

Competitive Intelligence is a fancy name for what essentially is a kind of supercharged market research. Competitive intelligence uses many of the same techniques as market research but deploys them to answer highly targeted and specific questions. Competitive intelligence is a way for a company to see outside itself into the broader market and competitive landscape.

In a world in which knowledge is power, what you don't know can hurt you. BriteWire Competitive Intelligence services allow you to compare competitors’ prices, strengths, weaknesses, & momentum. You can use it to analyze competitor's marketing positions, inventory strategies, and marketing tactics. Combine Competitive Intelligence with Social Media Monitoring to keep track of and measure your competitor's social marketing efforts, and use BriteWire's Notifications & Alerts to be automatically notified when trigger events are encountered.



Social Media Monitoring

Social Media Monitoring is the active monitoring of social media channels for information about a company, brand, event, or individual. Social Media Monitoring helps you target and manage your relationships with more precision than at any point in history.

Social Media Monitoring allows you to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.

BriteWire has created numerous tools to facilitate the monitoring of a variety of social media channels from common social networks, to blogs, internet video, and community forums. This allows companies to track and measure what consumers are saying about their brands and actions. Companies can then react to these conversations and interact with consumers through these channels of communication.



Content Marketing

BriteWire provides advanced Content Marketing tools and deep behavioral insights that help clients understand how consumers engage with media, and reveals emerging trends, including Social Media Buzz that drive Content and Social Media strategy.

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Content that spreads via social networks, generates powerful word-of-mouth exposure for savvy internet marketers.



Buzz Monitoring

Buzz Monitoring is the tracking and measurement of consumer responses to commercial services and products. It is used to establish the "marketing buzz" surrounding a new or existing offer. Similar to Content Monitoring and Social Media Monitoring it is becoming increasingly popular as a base for strategic insight development alongside other forms of market research, and can be used for Competitive Intelligence.

Buzz Monitoring involves the checking and analysis of numerous online sources such as social networks, community forums, and blogs. Notifications and Alerts can be set so that you can be notified of critical issues. It is inexpensive compared to other many other market research efforts and can guide further product and service developments. Influence is a key question in buzz monitoring – does this particular person and/or this particular piece of content matter and is it influencing others? The influence of a source is an important buzz monitoring metric that should be benchmarked.

Buzz monitoring is implemented by businesses for a variety of reasons, namely to improve efficiency, reaction times and identify future opportunities. Insights gained can help guide marketing and communications, identify positive and negative customer experiences, assess product and service demand, tackle crisis management, round off competitor analysis, establish brand equity and predict market share.



Notifications & Alerts

With BriteWire you can set Notifications and Alerts to automatically inform you of time sensitive activitity within the scope of what you are tracking. Notifications and Alerts can be as simple as notifying you when a competitor Changes Their Prices or when a customer posts a negative review on Social Media. Rules based notifications and alerts can also be created so that you are kept informed when ratios, thesholds, or target scenarios are encountered.



Dashboard
& Reports

Dashboards and Reports present a wealth of information at your fingertips. Key metrics can be viewed at-a-glance, with detailed reporting available for deeper analysis. By always knowing where you stand, you can spot trends early and make the best decisions for your business.