The growth of DuckDuckGo is amazing. It took seven years for DuckDuckGo to reach 10 million searches in one day. It then took another two years to hit 20 million searches in a day. It took less than a year after that for DuckDuckGo to surpass 30 million searches in a day!
If you are not familiar with the search engine DuckDuckGo yet, you will probably be hearing more about it from now on. DuckDuckGo is a search engine, like Google, Yahoo or Bing, but with DuckDuckGo your searches and your IP address are kept 100% anonymous. People seeking ways to reduce their digital footprint online is driving the rapid traffic growth at DuckDuckGo.com.
Compared to Google, DuckDuckGo is still tiny. At the time of this blog post, the record for daily searches at DuckDuckGo was 30,602,556. That makes it less than 1% the size of Google which handles over 3.5 billion searches per day.
However, the daily search volume on DuckDuckGo is now approximately one quarter of the daily search volume of Bing. Not bad for a small search startup with a funny name and only 40 employees.
Google continues to dwarf the search volume of the competition like DuckDuckGo, but continuing issues of censorship and data security issues are starting to cause many users to question whether they want to use Google.
This week Google admitted they were hacked and exposed the private data for as many as 500,000 people. As a result, they announced they will be shutting down Google+.
People are increasingly becoming aware that giant technology companies like Google and Facebook are making money off of their private information online. As more competitors to these established titans of technology begin educating users about how they are being tracked, alternatives like DuckDuckGo are gaining market share.