Keyword research is a process in search engine optimization (SEO) that involves identifying the words and phrases that people are using when searching for products, services, or information related to a business or organization. It is a way of understanding the language and terminology that people use when searching for specific types of information, and it is an important tool for optimizing a website or web page for search engines.
Keyword research can involve a variety of techniques and tools, including using search engine data to identify the most popular and relevant keywords and phrases for a particular topic or industry, and using keyword research tools to identify the search volume and competition level for different keywords and phrases.
Keyword research is an important part of SEO because it helps to inform the content and structure of a website or web page, and to ensure that it is optimized for the relevant keywords and phrases. By using relevant and high-quality keywords in the content of a website or web page, businesses and organizations can improve the visibility and ranking of their website or web page in search engine results pages (SERPs).
Overall, keyword research is a fundamental part of SEO, and it is an important tool for improving the visibility and ranking of a website or web page in the SERPs. It can be a valuable resource for businesses and organizations looking to attract more visitors to their website and increase their online visibility.