Link building is a process in search engine optimization (SEO) that involves acquiring high-quality inbound links from other reputable websites. Inbound links, also known as “backlinks,” are links from other websites that point to a specific website or web page. They are an important factor in the ranking algorithms of search engines, and can help to improve the visibility and ranking of a website or web page in search engine results pages (SERPs).
There are a variety of techniques that can be used for link building, including creating high-quality and informative content that other websites will want to link to, reaching out to other websites and bloggers to request a link, and participating in online communities and forums to build relationships and earn links.
Creating links between content on your website is called onsite link optimization.
Link building is an important part of SEO because it helps to improve the credibility and authority of a website or web page, and can also contribute to its ranking in the SERPs. High-quality inbound links from reputable websites can signal to search engines that the website or web page is a reliable and trustworthy source of information, which can help to improve its ranking in the SERPs.
Overall, link building is an important aspect of SEO, and it is a widely used technique for improving the visibility and ranking of a website or web page in the SERPs. It can be a valuable resource for businesses and organizations looking to attract more visitors to their website and increase their online visibility.