Google AdWords Industry Benchmarks for Real Estate

Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to calculate for AdWords. To plan your marketing budget, and set some goals, it is first important to understand the benchmarks for your industry.

Google AdWords Industry Benchmarks for Real Estate

Here are the important Google Industry Benchmarks for the Real Estate industry.

Metrics covered in this article are:

  • Average Click-Through Rate (CTR) in AdWords for Real Estate, for both Search and Display
  • Average Cost per Click (CPC) in AdWords for Real Estate, for both Search and Display
  • Average Conversion Rate (CVR) in AdWords for Real Estate, for both Search and Display
  • Average Cost per Action (CPA) in AdWords for Real Estate, for both Search and Display

Real Estate Average Click Through Rate for AdWords

The average click-through rate (CTR) in AdWords across all industries is 1.91% on the search network and 0.35% on the display network.

For the Real Estate industry the average CTR is 2.03% for search network and 0.24% on the display network.

Real Estate Average Cost Per Click for AdWords

The average cost per click (CPC) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network.

For the Real Estate industry the average CPC is $1.81 for the search network and $0.88 for the display network.

Real Estate Average Conversion Rate for AdWords

The average conversion rate(CVR) in AdWords across all industries is 2.70% on the search network and 0.89% on the display network.

For the Real Estate industry the average CVR is 4.40% for the search network and 1.49% for the display network.

Real Estate Average Cost Per Action for AdWords

The average cost per action (CPA) in AdWords across all industries is $59.18 on the search network and $60.76 on the display network.

For the Real Estate industry the average CPA is $41.14 for the search network and $59.06 for the display network.

* This data is accurate as of January 2017.

About the author: Craig Delger

Craig Delger has over 30 years experience with software development. He has founded numerous technology companies, and has worked for several publicly traded software companies including Red Hat and Microsoft. Craig has consulted with over 100 companies on Internet Technology and Internet Marketing. Craig is a long-time user and advocate of open source software. Learn more about Craig's background.