The Slow Death of Facebook Page Organic Reach

The slow and steady decline(death) in organic Facebook reach began in 2014, when Brian Boland, Facebook’s VP of Advertising Technology (at the time), said Facebook is simply managing more ad content than it used to, and News Feed space is thus more competitive among marketers. As a result, brands have to spend more on paid […]

The Rise Of Online Privacy

After a never-ending erosion of online privacy via companies tracking everything users do online, the trend seems to be reversing direction and users are being given the tools they need to take back some control over how their online activities are tracked. If you hate searching for a product on one site and then seeing […]

Facebook 2018 Year in Review

Facebook 2018 Year in Review highlights the top ways people are being exploited on Facebook and its subsidiaries like Instagram. Unsurprisingly, most of them are pretty depressing, confirming what we all already knew from previous years – Facebook can’t be fixed. Reddit user fantastic_comment compiled this information and the post was originally published on Reddit – […]

Using Data Analysis To Design Better Photos

Better cameras don’t necessarily take photos that people think are better. The visual image criteria that customers respond favorably to is an ongoing area of interest to me. I routinely use knowledge gained through A/B testing of images to achieve competitive advantage by producing images specifically designed to appeal to specific users. In a previous […]