Articles and posts about Internet Marketing, Marketing Automation, Psychometrics, Content Marketing and more.

Note: I am not a frequent “blogger”. This is primarily a resource for me to capture information so that I can easily reference it in the future. I make it public just in case someone might find it useful. Thanks! Craig Delger

How Netflix Uses Image Analysis To Create Visual Content

How Netflix Uses Image Analysis To Create Visual Content

Producing high-quality original content is expensive, so Netflix analyzes its vast collection of data to increase the odds of creating ...
How Netflix Uses Big Data To Create Content

How Netflix Uses Big Data To Create Content

Netflix collects an enormous amount of data on its users and their actions, and uses that data in ways never ...
500% Difference In Search Term Performance

500% Difference In Search Term Performance

The usefulness of keyword marketing intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to ...
A PRIMER ON DATA CORRELATION FOR MARKETERS

A Primer On Data Correlation for Marketers

BriteWire uses data science to drive intelligent marketing decisions. When making a presentation to a new customer, I like to ...
BIG DATA – WHY IT IS IMPORTANT FOR MARKETING

Big Data – Why It Is Important For Marketing

Big data is a term used to describe the exponential growth in the amount of data generated and stored. The ...
Facebook Fake Likes

Facebook Advertising Fraud – Fake Likes

It is well known that Facebook's advertising model has questionable effectiveness. There is substantial evidence to support the statement that ...
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