Articles and posts about Internet Marketing, Marketing Automation, Psychometrics, Content Marketing and more.

Note: I am not a frequent “blogger”. This is primarily a resource for me to capture information so that I can easily reference it in the future. I make it public just in case someone might find it useful. Thanks! Craig Delger

500% Difference In Search Term Performance

500% Difference In Search Term Performance

The usefulness of keyword marketing intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to ...
A PRIMER ON DATA CORRELATION FOR MARKETERS

A Primer On Data Correlation for Marketers

BriteWire uses data science to drive intelligent marketing decisions. When making a presentation to a new customer, I like to ...
BIG DATA – WHY IT IS IMPORTANT FOR MARKETING

Big Data – Why It Is Important For Marketing

Big data is a term used to describe the exponential growth in the amount of data generated and stored. The ...
Facebook Fake Likes

Facebook Advertising Fraud – Fake Likes

It is well known that Facebook's advertising model has questionable effectiveness. There is substantial evidence to support the statement that ...
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