Articles and posts about Internet Marketing, Marketing Automation, Psychometrics, Content Marketing and more.

Note: I am not a frequent “blogger”. This is primarily a resource for me to capture information so that I can easily reference it in the future. I make it public just in case someone might find it useful. Thanks! Craig Delger

Referral Traffic Trends: Facebook Declines, Google Grows

Referral Traffic Trends: Facebook Declines, Google Grows

In the back and forth battle for who reigns supreme for referral traffic, Google has once again taken over the ...
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Amazon #1, Google Drops To #2 In Product Searches

Amazon #1, Google Drops To #2 In Product Searches

Amazon has become the top place consumers go on the Internet to search for products as Google continues to lose ...
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Targeted Marketing Models

Targeted Marketing Models

Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals ...
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Google AMP Is Not A Good Thing

Google AMP Is Not A Good Thing

Google's AMP is bad. Google AMP is bad for how the web is built. Google AMP is bad for publishers ...
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Marketing Uplift & Predictive Modeling

Marketing Uplift & Predictive Modeling

Marketing Uplift(aka Marketing Lift) and Predictive Modeling are hot concepts in marketing. In this post we take a quick look ...
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Big Data & Psychometric Marketing

Big Data & Psychometric Marketing

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to ...
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Google AdWords Industry Benchmarks for Real Estate

Google AdWords Industry Benchmarks for Real Estate

Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to ...
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Performance Problems with current real estate technology-th

Performance Problems With Current Real Estate Technology

Real estate brokerages and real estate agents are investing in solutions to increase sales by delivering a richer and more ...
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Proptech - Fintech

PropTech Disrupting The Real Estate Industry

Real Estate is the largest and most valuable asset class in the world but the Real Estate industry is ripe ...
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Home Page Image Sliders(aka Carousels) Are Not Effective

Home Page Image Sliders(aka Carousels) Are Not Effective

Websites frequently use Image Sliders or Carousels on their home page. Website Analytics data from numerous sources indicate that this ...
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Social Media Content Half Life

Social Media Content Half Life

Social media is a time based stream of content. These time-based structures effectively deliver the latest information, but in doing ...
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Best Practices for Website Design

Best Practices for Website Design

Web developers have had to evolve their skill set from designing for a limited number of desktop resolutions to creating ...
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Why You Should Not Purchase Facebook Likes

Why You Should Not Purchase Facebook Likes

It is tempting to purchase "Likes" for your company or organization. The more "Likes" you have, the more legitimate your ...
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How Netflix Uses Image Analysis To Create Visual Content

How Netflix Uses Image Analysis To Create Visual Content

Producing high-quality original content is expensive, so Netflix analyzes its vast collection of data to increase the odds of creating ...
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How Netflix Uses Big Data To Create Content

How Netflix Uses Big Data To Create Content

Netflix collects an enormous amount of data on its users and their actions, and uses that data in ways never ...
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500% Difference In Search Term Performance

500% Difference In Search Term Performance

The usefulness of keyword marketing intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to ...
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A PRIMER ON DATA CORRELATION FOR MARKETERS

A Primer On Data Correlation for Marketers

BriteWire uses data science to drive intelligent marketing decisions. When making a presentation to a new customer, I like to ...
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BIG DATA – WHY IT IS IMPORTANT FOR MARKETING

Big Data – Why It Is Important For Marketing

Big data is a term used to describe the exponential growth in the amount of data generated and stored. The ...
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