Articles and posts about Internet Marketing, Marketing Automation, Psychometrics, Content Marketing and more.
Note: I am not a frequent “blogger”. This is primarily a resource for me to capture information so that I can easily reference it in the future. I make it public just in case someone might find it useful. Thanks! Craig Delger
Latent Semantic Indexing – Does It Help SEO?
Latent Semantic Indexing (LSI) and Latent Semantic Analysis (LSA) are techniques in natural language processing to analyze relationships between a ...
Video Resolution and Image Megapixels Requirements
Understanding image output requirements ensures you select the right equipment for capturing video and photographic content, and helps properly estimate ...
How ‘Facebook Zero’ Will Impact Social Media Marketing
Facebook's latest algorithm update(Facebook Zero) will have a significant impact on Social Media Marketing efforts on the platform. In this ...
Referral Traffic Trends: Facebook Declines, Google Grows
In the back and forth battle for who reigns supreme for referral traffic, Google has once again taken over the ...
Amazon #1, Google Drops To #2 In Product Searches
Amazon has become the top place consumers go on the Internet to search for products as Google continues to lose ...
Targeted Marketing Models
Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals ...
Google AMP Is Not A Good Thing
Google's AMP is bad. Google AMP is bad for how the web is built. Google AMP is bad for publishers ...
Marketing Uplift & Predictive Modeling
Marketing Uplift(aka Marketing Lift) and Predictive Modeling are hot concepts in marketing. In this post we take a quick look ...
Big Data & Psychometric Marketing
Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to ...
Google AdWords Industry Benchmarks for Real Estate
Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to ...
Performance Problems With Current Real Estate Technology
Real estate brokerages and real estate agents are investing in solutions to increase sales by delivering a richer and more ...
PropTech Disrupting The Real Estate Industry
Real Estate is the largest and most valuable asset class in the world but the Real Estate industry is ripe ...
Home Page Image Sliders(aka Carousels) Are Not Effective
Websites frequently use Image Sliders or Carousels on their home page. Website Analytics data from numerous sources indicate that this ...
Social Media Content Half Life
Social media is a time based stream of content. These time-based structures effectively deliver the latest information, but in doing ...
Best Practices for Website Design
Web developers have had to evolve their skill set from designing for a limited number of desktop resolutions to creating ...
Why You Should Not Purchase Facebook Likes
It is tempting to purchase "Likes" for your company or organization. The more "Likes" you have, the more legitimate your ...
How Netflix Uses Image Analysis To Create Visual Content
Producing high-quality original content is expensive, so Netflix analyzes its vast collection of data to increase the odds of creating ...
How Netflix Uses Big Data To Create Content
Netflix collects an enormous amount of data on its users and their actions, and uses that data in ways never ...
