Articles and posts about Internet Marketing, Marketing Automation, Psychometrics, Content Marketing and more.

Note: I am not a frequent “blogger”. This is primarily a resource for me to capture information so that I can easily reference it in the future. I make it public just in case someone might find it useful. Thanks! Craig Delger

Using Data Analysis To Design Better Photos

Using Data Analysis To Design Better Photos

Better cameras don't necessarily take photos that people think are better. The visual image criteria that customers respond favorably to ...
Google Shutting Down Google Plus

Google shutting down Google+ following massive undisclosed user data exposure

PR teams at Google and Facebook have been working overtime this week due to breaches of user data on their ...
DuckDuckGo Traffic Growth

DuckDuckGo Traffic Growth

The growth of DuckDuckGo is amazing. It took seven years for DuckDuckGo to reach 10 million searches in one day ...
Artificial Neural Networks For Marketing

Artificial Neural Networks For Marketing

Artificial Neural Networks are progressive learning systems modeled after the human brain that continuously improve their function over time. Artificial ...
Artificial Intelligence And Machine Learning

How Leading Technology Companies Are Using Artificial Intelligence And Machine Learning

Artificial Intelligence looks for patterns, learns from experience, and predicts responses based on historical data. Artificial Intelligence is able to ...
42 Percent of Facebook Users Taking A Break

Facebook Usage Declines

42% of Facebook users say they have taken a break from checking the platform for a period of several weeks ...
Latent Semantic Indexing - Does It Help SEO?

Latent Semantic Indexing – Does It Help SEO?

Latent Semantic Indexing (LSI) and Latent Semantic Analysis (LSA) are techniques in natural language processing to analyze relationships between a ...
Video Resolution and Image Megapixels Requirements

Video Resolution and Image Megapixels Requirements

Understanding image output requirements ensures you select the right equipment for capturing video and photographic content, and helps properly estimate ...
How ‘Facebook Zero’ Will Impact Social Media Marketing

How ‘Facebook Zero’ Will Impact Social Media Marketing

Facebook's latest algorithm update(Facebook Zero) will have a significant impact on Social Media Marketing efforts on the platform. In this ...
Referral Traffic Trends: Facebook Declines, Google Grows

Referral Traffic Trends: Facebook Declines, Google Grows

In the back and forth battle for who reigns supreme for referral traffic, Google has once again taken over the ...
Amazon #1, Google Drops To #2 In Product Searches

Amazon #1, Google Drops To #2 In Product Searches

Amazon has become the top place consumers go on the Internet to search for products as Google continues to lose ...
Targeted Marketing Models

Targeted Marketing Models

Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals ...
Google AMP Is Not A Good Thing

Google AMP Is Not A Good Thing

Google's AMP is bad. Google AMP is bad for how the web is built. Google AMP is bad for publishers ...
Marketing Uplift & Predictive Modeling

Marketing Uplift & Predictive Modeling

Marketing Uplift(aka Marketing Lift) and Predictive Modeling are hot concepts in marketing. In this post we take a quick look ...
Big Data & Psychometric Marketing

Big Data & Psychometric Marketing

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to ...
Google AdWords Industry Benchmarks for Real Estate

Google AdWords Industry Benchmarks for Real Estate

Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to ...
Performance Problems with current real estate technology-th

Performance Problems With Current Real Estate Technology

Real estate brokerages and real estate agents are investing in solutions to increase sales by delivering a richer and more ...
Proptech - Fintech

PropTech Disrupting The Real Estate Industry

Real Estate is the largest and most valuable asset class in the world but the Real Estate industry is ripe ...
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