BriteWire Blog

BriteWire Blog

Articles and posts about Internet Marketing, Marketing Automation, Psychometrics, Content Marketing and more.

Note: I am not a frequent "blogger". This is primarily a resource for me to capture information so that I can easily reference it in the future. I make it public just in case somebody might find it useful. Thanks! Craig Delger

April 5, 2018, 8:13 p.m.

Video Resolution and Image Megapixels Requirements

Understanding image output requirements ensures you select the right equipment for capturing video and photographic content, and helps properly estimate storage and post production resources needed to deliver a quality product.

Jan. 27, 2018, 1:33 p.m.

How ‘Facebook Zero’ Will Impact Social Media Marketing

Facebook's latest algorithm update(Facebook Zero) will have a significant impact on Social Media Marketing efforts on the platform. In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

Jan. 18, 2018, 4:34 p.m.

Referral Traffic Trends: Facebook Declines, Google Grows

In the back and forth battle for who reigns supreme for referral traffic, Google has once again taken over the lead from Facebook.

Jan. 17, 2018, 2:32 p.m.

Amazon #1, Google Drops To #2 In Product Searches

Amazon has become the top place consumers go on the Internet to search for products as Google continues to lose market share for e-commerce search.

Jan. 15, 2018, 3:42 p.m.

Google AMP Is Not A Good Thing

Google's AMP is bad. Google AMP is bad for how the web is built. Google AMP is bad for publishers. Google AMP is only good for one party: Google.

Jan. 6, 2018, 12:45 p.m.

Targeted Marketing Models

Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals that can be accurately measured by customer acquisition and sales conversion.

Aug. 1, 2017, 2:08 a.m.

Marketing Uplift & Predictive Modeling

Marketing Uplift(aka Marketing Lift) and Predictive Modeling are hot concepts in marketing. In this post we take a quick look at these marketing techniques.

Feb. 8, 2017, 5 p.m.

Big Data & Psychometric Marketing

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to assess human beings based on five personality traits, known as the "Big Five." Big data correlated with personality profiles allows for accurate psychographic targeting by marketers.

Jan. 30, 2017, 3:43 p.m.

Google AdWords Industry Benchmarks for Real Estate

Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to calculate for AdWords. To plan your marketing budget, and set some goals, it is first important to understand the benchmarks for your industry.

Jan. 29, 2017, 5:48 p.m.

Performance Problems With Current Real Estate Technology

Real estate brokerages and real estate agents are investing in solutions to increase sales by delivering a richer and more effective real estate experience. They are attempting to create the next generation of real estate brokerage. In the process they are learning they are not always getting a positive return on their investments in technology.

Jan. 23, 2017, 6:12 a.m.

PropTech Disrupting The Real Estate Industry

Real Estate is the largest and most valuable asset class in the world but the Real Estate industry is ripe for disruption. Traditional real estate brokerages are under increasing competitive pressure as technology companies make inroads into the previously walled off real estate market. This complex, multi-faceted and high-stakes industry is rapidly becoming one of the hottest markets for entrepreneurs and investors alike.

June 2, 2015, 4:26 p.m.

Home Page Image Sliders(aka Carousels) Are Not Effective

Websites frequently use Image Sliders or Carousels on their home page. Website Analytics data from numerous sources indicate that this is a poor tool for presenting content on the home page. Our own internal tests correlate with the data from the other sources.

May 12, 2015, 4:24 p.m.

Social Media Content Half Life

Social media is a time based stream of content. These time-based structures effectively deliver the latest information, but in doing so redefine how we think about the life span of content, and highlight the importance of content engagement in broadening audience reach.

April 27, 2015, 3:55 p.m.

Best Practices for Website Design

Web developers have had to evolve their skill set from designing for a limited number of desktop resolutions to creating flexible websites optimised for all device display resolutions. This article identifies best practices for website design, and provides a resource of popular devices and their display resolutions.

March 6, 2015, 2:08 p.m.

Why You Should Not Purchase Facebook Likes

It is tempting to purchase "Likes" for your company or organization. The more "Likes" you have, the more legitimate your company appears, and the more your posts will be seen right? Wrong!

Feb. 18, 2015, 4:19 p.m.

How Netflix Uses Image Analysis To Create Visual Content

Producing high-quality original content is expensive, so Netflix analyzes its vast collection of data to increase the odds of creating content that appeals to its subscribers. With subscribers presented with nearly unlimited options, why leave such a potentially critical aspect completely to chance? After all, Netflix possesses the data to make the most informed business decision possible.

Feb. 13, 2015, 2:46 p.m.

How Netflix Uses Big Data To Create Content

Netflix collects an enormous amount of data on its users and their actions, and uses that data in ways never before used in the entertainment industry to decide what content to produce. The numbers are staggering: Netflix is the world’s leading Internet television network with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month.

Jan. 25, 2015, 6:30 p.m.

500% Difference In Search Term Performance

The usefulness of keyword marketing intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. However, subtle changes in terms and keywords can make a dramatic difference in performance. In this article we correlate a selection of search terms to reveal a surprising trend in Interest Over Time.

Jan. 21, 2015, 5:04 p.m.

A Primer On Data Correlation for Marketers

BriteWire uses data science to drive intelligent marketing decisions. When making a presentation to a new customer, I like to include a quick primer on Data Correlation to help them understand how powerful it can be in revealing trends, patterns, and characteristics of success for their business.

Jan. 11, 2015, 2:48 p.m.

Big Data – Why It Is Important For Marketing

Big data is a term used to describe the exponential growth in the amount of data generated and stored. The analysis of big data will become increasingly important to marketers because it leads to more intelligent decision making.