Amazon #1, Google Drops To #2 In Product Searches

Amazon has become the top place consumers go on the Internet to search for products as Google continues to lose market share for e-commerce search. Google – you blew it! When you all but eliminated “products” from your organic search results to create demand for your paid placement “Google Shopping” monetization scheme you ceased to […]

Targeted Marketing Models

Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals that can be accurately measured by customer acquisition and sales conversion. In a previous post I covered Marketing Uplift & Predictive Modeling. This post will discuss using Predictive Modeling & Marketing Uplift combined with classic […]

Google AMP Is Not A Good Thing

Google’s AMP is bad. Google AMP is bad for how the web is built. Google AMP is bad for publishers. Google AMP is only good for one party: Google. Do we really need Instant Articles (Facebook) and AMP (Google) when we can accomplish fast loading pages with plain, uncomplicated HTML and CSS? Web developers can […]