How Leading Technology Companies Are Using Artificial Intelligence And Machine Learning

Artificial Intelligence looks for patterns, learns from experience, and predicts responses based on historical data. Artificial Intelligence is able to learn new things at incredible speeds. Artificial Intelligence can be used to accurately predict your behavior and preempt your requests. Artificial Intelligence and Machine Learning are shaping many of the products and services you interact […]

Targeted Marketing Models

Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals that can be accurately measured by customer acquisition and sales conversion. In a previous post I covered Marketing Uplift & Predictive Modeling. This post will discuss using Predictive Modeling & Marketing Uplift combined with classic […]

Big Data & Psychometric Marketing

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to assess human beings based on five personality traits, known as the “Big Five.” Big data correlated with personality profiles allows for accurate psychographic targeting by marketers. Psychometrics is a field of study concerned with the […]