AI & The Modern Creative Workflow
How we're integrating generative tools to speed up production without losing the "human touch" that defines our studio.
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The Studio Wire
Ideas, Insights &
Ideas, Insights &
Studio Thinking
Perspectives on web design, digital strategy, AI, and the craft of building things that work — from the BriteWire studio in Bozeman, Montana.
Why Search Engine Traffic Is Plummeting
You’ve seen the headlines. You’ve felt the drop in your analytics. Web traffic from search engines is down dramatically. We explain why!
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Is SEO Dead? The Impact of Artificial Intelligence on Search Results
In the ever-evolving landscape of digital marketing, the question "Is SEO dead?" has surfaced with increasing frequency. We dig into the details.
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Data-Adaptive and Data-Resilient Software
How to build systems that don't just tolerate messy, inconsistent data, but intelligently locate it, cleanse it, and import every record without losing a single one.
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Digital Experience Platforms (DXP)
Digital Experience Platforms (DXP) have emerged as a core strategy for organizations seeking to optimize their digital interactions, ensuring seamless and immersive experiences for users.
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The Dead Internet Theory: Separating Fact from Fiction
The idea that the internet is losing its original spirit of openness and freedom is provocative and contested. Here is what the theory actually argues, where it comes from, and what is genuinely worth taking seriously.
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How Voice Technology and Chatbots will Influence Marketing in the Future
Conversational AI is reshaping how people interact with technology, search for information, and engage with brands. Here is what is happening, how fast it is moving, and what it means for your marketing strategy.
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What is Web 3.0?
The next generation of the internet promises to return control to users, eliminate the surveillance economy, and build a web that no single corporation can own. Here is what that actually means and why it matters.
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The Decline of Facebook Organic Reach
Since 2014, Facebook has systematically reduced how many people see a business's posts for free. Here is what happened, why it happened, and what it means for brands still counting on Facebook to reach their audience.
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The Decline of the Traditional Real Estate Brokerage
Traditional real estate brokerages have been spared the disruption that redefined other industries, but that window is closing. Margins are shrinking, top agents are leaving, and market share is in sustained decline.
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Facebook Busted Artificially Inflating Video Views
Facebook lied about views by 150% to 900%. They caused media companies to go bankrupt resulting in the loss of jobs. Facebook gets away with a tiny fine and no acknowledgement of how they faked these metrics.
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The Decline of Facebook Usage
Across every age group, every demographic, and every platform metric, Americans are spending less time on Facebook. The decline is not a trend confined to one segment. It is happening everywhere at once.
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Internet Content Marketing Strategy: Aligning Context & Intent
The most common failure in content marketing strategy is creating content without understanding why a user is searching and what they actually mean. Aligning context with intent is the difference between content that ranks and content that converts.
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Cloud Computing: AWS vs. Google vs. Red Hat
A high level look at the cloud computing services and solutions offered by Amazon, Google, and Red Hat. For the purposes of this article, I want to map out what I feel are the 3 best Cloud Computing providers: Amazon AWS, Google Cloud, and Red Hat.
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More than 50 percent of Facebook users are fake according to a report
Facebook has been lying to the public about the scale of its problem with fake accounts, which likely exceed 50% of its network. Its official metrics—many of which it has stopped reporting quarterly—are self-contradictory and even farcical. The company has lost control of its own product.
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The Rise Of Online Privacy
After a never-ending erosion of online privacy via companies tracking everything users do online, the trend seems to be reversing direction and users are being given the tools they need to take back some control over how their online activities are tracked.
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Facebook 2018 Year in Review
Facebook 2018 Year in Review highlights the top ways people are being exploited on Facebook and its subsidiaries like Instagram. Unsurprisingly, most of them are pretty depressing, confirming what we all already knew from previous years – Facebook can’t be fixed.
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Using Data Analysis To Design Better Photos
Better cameras don’t necessarily take photos that people think are better. The visual image criteria that customers respond favorably to is an ongoing area of interest to me. I routinely use knowledge gained through A/B testing of images to achieve competitive advantage by producing images specifically designed to appeal to specific users.
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DuckDuckGo Traffic Growth
The growth of DuckDuckGo is amazing. It took seven years for DuckDuckGo to reach 10 million searches in one day. It then took another two years to hit 20 million searches in a day. It took less than a year after that for DuckDuckGo to surpass 30 million searches in a day!
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Google shutting down Google+ following massive undisclosed user data exposure
PR teams at Google and Facebook have been working overtime this week due to breaches of user data on their networks. Google announced that it would shut down Google+ after it discovered a security vulnerability that exposed the private data of up to 500,000 users. Google+ is the company’s long-struggling answer to Facebook’s giant social network.
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Artificial Neural Networks For Marketing
Artificial Neural Networks are progressive learning systems modeled after the human brain that continuously improve their function over time. Artificial neural networks can be effective in gathering and extracting the relevant information from big data, identify valuable trends, relationships and connections between the data, and then rely on the past outcomes and behaviors to help identify and implement the best marketing tactics and strategies.
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How Leading Technology Companies Are Using Artificial Intelligence And Machine Learning
Artificial Intelligence looks for patterns, learns from experience, and predicts responses based on historical data. Artificial Intelligence is able to learn new things at incredible speeds. Artificial Intelligence can be used to accurately predict your behavior and preempt your requests.
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Facebook Usage Declines
42% of Facebook users say they have taken a break from checking the platform for a period of several weeks or more. 26% say they have deleted the Facebook app from their cellphone.
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Latent Semantic Indexing – Does It Help SEO?
Latent Semantic Indexing (LSI) and Latent Semantic Analysis (LSA) are techniques in natural language processing to analyze relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms.
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Video Resolution and Image Megapixels Requirements
Understanding image output requirements ensures you select the right equipment for capturing video and photographic content, and helps properly estimate storage and post production resources needed to deliver a quality product.
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How ‘Facebook Zero’ Will Impact Social Media Marketin
Facebook’s latest algorithm update(Facebook Zero) will have a significant impact on Social Media Marketing efforts on the platform. In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.
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Referral Traffic Trends: Facebook Declines, Google Grow
In the back and forth battle for who reigns supreme for referral traffic, Google has once again taken over the lead from Facebook.
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Targeted Marketing Models
Targeting the best prospective core customers within the markets that have the highest probability of success establishes clear marketing goals that can be accurately measured by customer acquisition and sales conversion.
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Google AMP Is Not A Good Thing
Google’s AMP is bad. Google AMP is bad for how the web is built. Google AMP is bad for publishers. Google AMP is only good for one party: Google.
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Marketing Uplift & Predictive Modeling
Marketing Uplift(aka Marketing Lift) and Predictive Modeling are hot concepts in marketing. In this post we take a quick look at these marketing techniques.
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Big Data & Psychometric Marketing
Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. Psychologists developed a model that sought to assess human beings based on five personality traits, known as the “Big Five.” Big data correlated with personality profiles allows for accurate psychographic targeting by marketers.
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Google AdWords Industry Benchmarks for Real Estate
Google AdWords Pay Per Click(PPC) remains the most widely used online advertising system. Advertising Return On Investment(ROI) is easy to calculate for AdWords. To plan your marketing budget, and set some goals, it is first important to understand the benchmarks for your industry.
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Performance Problems With Current Real Estate Technology
Real estate brokerages and real estate agents are investing in solutions to increase sales by delivering a richer and more effective real estate experience. They are attempting to create the next generation of real estate brokerage. In the process they are learning they are not always getting a positive return on their investments in technology.
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PropTech Disrupting The Real Estate Industry
Real Estate is the largest and most valuable asset class in the world but the Real Estate industry is ripe for disruption. Traditional real estate brokerages are under increasing competitive pressure as technology companies make inroads into the previously walled off real estate market. This complex, multi-faceted and high-stakes industry is rapidly becoming one of the hottest markets for entrepreneurs and investors alike.
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Home Page Image Sliders(aka Carousels) Are Not Effective
Websites frequently use Image Sliders or Carousels on their home page. Website Analytics data from numerous sources indicate that this is a poor tool for presenting content on the home page. Our own internal tests correlate with the data from the other sources.
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Social Media Content Half Life
Social media is a time based stream of content. These time-based structures effectively deliver the latest information, but in doing so redefine how we think about the life span of content, and highlight the importance of content engagement in broadening audience reach.
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Best Practices for Website Design 2015
Web developers have had to evolve their skill set from designing for a limited number of desktop resolutions to creating flexible websites optimised for all device display resolutions. This article identifies best practices for website design, and provides a resource of popular devices and their display resolutions.
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Why You Should Not Purchase Facebook Likes
It is tempting to purchase “Likes” for your company or organization. The more “Likes” you have, the more legitimate your company appears, and the more your posts will be seen right? Wrong!
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How Netflix Uses Image Analysis To Create Visual Content
Producing high-quality original content is expensive, so Netflix analyzes its vast collection of data to increase the odds of creating content that appeals to its subscribers. With subscribers presented with nearly unlimited options, why leave such a potentially critical aspect completely to chance? After all, Netflix possesses the data to make the most informed business decision possible
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How Netflix Uses Big Data To Create Content
Netflix collects an enormous amount of data on its users and their actions, and uses that data in ways never before used in the entertainment industry to decide what content to produce. The numbers are staggering: Netflix is the world’s leading Internet television network with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month.
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500% Difference In Search Term Performance
The usefulness of keyword marketing intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. However, subtle changes in terms and keywords can make a dramatic difference in performance. In this article we correlate a selection of search terms to reveal a surprising trend in Interest Over Time.
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A Primer On Data Correlation for Marketers
BriteWire uses data science to drive intelligent marketing decisions. When making a presentation to a new customer, I like to include a quick primer on Data Correlation to help them understand how powerful it can be in revealing trends, patterns, and characteristics of success for their business.
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Big Data – Why It Is Important For Marketing
Big data is a term used to describe the exponential growth in the amount of data generated and stored. The analysis of big data will become increasingly important to marketers because it leads to more intelligent decision making.
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Facebook Advertising Fraud – Fake Likes
It is well known that Facebook’s advertising model has questionable effectiveness. There is substantial evidence to support the statement that Facebook’s revenue is based on fake Likes.
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